Windows store pur authentication failure

Rick Akura

Learn how to fix the PUR-AuthenticationFailure error in Microsoft Store so you can get back to downloading apps, games, and other content.

The PUR Authentication Failure error is a common issue faced by many Windows users when trying to download and install updates from the Microsoft Store. A lot of users have encountered this particular problem, showing the following message when it arises. Error code 0x8007426 could also appear next to this error notification:

«Sign in again
Then try again.
PUR-AuthenticationFailure»

The error message typically states that the update failed to install due to an authentication error and that the user needs to check their internet connection. However, this error can occur even when the internet connection is stable, which can be frustrating for users trying to keep their systems up-to-date.

In this article, we will go through several methods you can use to fix this issue. Whether you are using Windows 11 or Windows 10, these steps will help you resolve the PUR-AuthenticationFailure error and get your computer up-to-date with the latest updates.

What Causes the «PUR-AuthenticationFailure» Error?
Fixing the «PUR-Authentication Failure» Error in Windows Store
1. Check and Correct the System’s Date and Time Settings
2. Use the Windows Store Apps Troubleshooter
3. Reset the Microsoft Store and its Components
4. Disable Proxy Settings
5. Disable Antivirus Software Temporarily
6. Enable Microsoft Account Sign-in Assistant Service
7. Switch to a Different User Account
Conclusion

What Causes the «PUR-AuthenticationFailure» Error?

The PUR Authentication Failure error can occur due to several reasons, including:

Incorrect date and time settings on the system
Outdated or corrupted Windows Store components
Corrupted system files
Outdated or corrupted drivers
Antivirus software blocking access to the Microsoft Store

Fixing the «PUR-Authentication Failure» Error in Windows Store

Here are a few methods to fix the PUR-Authentication Failure error in Windows:

1. Check and Correct the System’s Date and Time Settings

The first step in resolving the PUR-Authentication Failure error is to check and correct the system’s date and time settings. Incorrect date and time settings can cause authentication issues when trying to access the Microsoft Store. To correct the date and time settings, follow these steps:

Open the Settings app on your Windows device. You can do this by clicking on the Start menu and selecting the gear icon, or using the Windows + I keyboard shortcut.
Click on «Time & language.» In the right-hand menu, select «Date & time.»

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Check the date and time and adjust them as needed. If the Time & date options are greyed out, toggle the Set time automatically option off.

2. Use the Windows Store Apps Troubleshooter

The Windows Store Apps troubleshooter can resolve common issues with the Microsoft Store and its components, including the PUR-Authentication Failure error. To use the Windows Store Apps troubleshooter, follow these steps:

Open the Settings app on your Windows device. You can do this by clicking on the Start menu and selecting the gear icon, or using the Windows + I keyboard shortcut.
Click on «System.» In the right-hand menu, select «Troubleshoot.»

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Click on «Other troubleshooters.»

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Scroll down and click the Run button next to the «Windows Store Apps» troubleshooter.

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The troubleshooter will begin scanning your system for any issues with Windows Store apps. Follow any on-screen instructions to resolve any issues found.
Once the troubleshooter is finished, restart your device to ensure that any changes made take effect.

Note: The above steps should work for Windows 11, but the steps may vary slightly if you use an older version of Windows.

3. Reset the Microsoft Store and its Components

Resetting the Microsoft Store and its components can resolve the PUR-Authentication Failure error. To reset the Microsoft Store, follow these steps:

Open the Windows Search bar and type in the word PowerShell. From the search results, highlight the Windows PowerShell application, and click Run as Administrator.

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When prompted by the User Account Control (UAC), click Yes to allow the app to launch with administrative permissions. If you’re using a local account that doesn’t have administrator permissions, click here to learn how to grant admin access.
Copy and paste any of the following command, and then press Enter to execute it: WSReset.exe

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Allow the command to run and reset your Microsoft Store components. After it’s finished, you may need to restart your computer for the changes to take effect.

4. Disable Proxy Settings

Your proxy settings may cause issues and errors in Microsoft Store. If this is the case, turn off your proxy settings to see if the «PUR-AuthenticationFailure» error has been resolved. Here is a step-by-step guide on how to disable the proxy settings on Windows:

Open the search bar in your taskbar by clicking on the magnifying glass icon. You can also bring it up with the Windows + S keyboard shortcut.
Type in “Internet Options” and click on the first search result.
Switch to the Connections tab once the pop-up window shows up, and then click on LAN Settings.

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Once in the Local Area Network (LAN) Settings window, make sure that the “Use a proxy server for your LAN” option is not enabled. If the option is enabled, simply click on the checkbox once to make it empty.
After disabling the proxy server, click OK and restart your computer.

By disabling the proxy settings, you may be able to resolve issues and errors in Microsoft Store, such as the «PUR-AuthenticationFailure» error. If this solution does not work, you may need to try other solutions to fix the issue.

5. Disable Antivirus Software Temporarily

Antivirus software can sometimes block access to the Microsoft Store, causing the PUR-Authentication Failure error. To check if antivirus software is causing the error, try disabling it temporarily and attempting to download and install updates from the Microsoft Store.

If the error does not occur with the antivirus software disabled, add the Microsoft Store to the list of exceptions in the antivirus software.

6. Enable Microsoft Account Sign-in Assistant Service

If you are encountering the «PUR-AuthenticationFailure» error when trying to install a Microsoft Store app on a computer that is both Azure AD joined and has a Microsoft account, it’s possible that the Microsoft Account Sign-in Assistant service is turned off on your device. If this is the case, enabling this service may resolve the problem.

Press the Windows + R keys on your keyboard. This is going to bring up the Run utility.
Type in “regedit” without quotation marks and press the Enter key on your keyboard. This will launch the Registry Editor application.
Use the navigation pane on the left side of the window to reach the following Registry key, or use the address bar and copy-paste the location: HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\PolicyManager\current\device\Accounts

$HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\PolicyManager\Current\Device\Accounts$

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Locate the «AllowMicrosoftAccountSignInAssistant» key in the right-side panel and double-click it.
Change the Value data to 1 and press the OK button.

For the changes to take place, make sure to restart your computer. Check if you are now able to download apps from Microsoft Store without encountering the error.

7. Switch to a Different User Account

Try accessing Microsoft Store from a different user account to see if the «PUR-AuthenticationFailure» error still persists. If the error is due to a corrupt user profile, create a new account and sign in to see if the problem has been resolved.

Conclusion

In conclusion, the PUR-AuthenticationFailure error is a common issue faced by users while downloading apps from Microsoft Store. However, it can be resolved easily by following the simple steps outlined in this article, such as logging into a different user account, disabling proxy settings, and enabling the Microsoft Account Sign-in Assistant service.

If you have tried all these methods and still face the error, it’s best to reach out to Microsoft Support for further assistance. We hope this guide has been helpful in resolving your issue and you can now enjoy downloading and using apps from Microsoft Store.

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» Fixed: Microsoft Store Error Code 0x800B010FI on Windows 10/11
» How To Fix “This App Couldn’t Be Installed” on Microsoft Store
» How Do I Reinstall Microsoft Store on My Device?

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Can’t buy or download apps from the Microsoft Store and get a PUR-Authentication Failure error message? This guide is for you.

We’ll tackle underlying causes such as faulty antivirus settings, region restrictions, cache problems, firewall settings, or user account settings. Let’s get right to it.

How can I fix the PUR-Authentication Failure error in Windows Store?

1. Change Your Region

Open the Settings app and go to Time & Language.

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Go to Region & language, and change your region to the proper one.

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2. Check your antivirus

Open your antivirus settings and change their configuration. If that doesn’t help, you might have to disable your antivirus temporarily.

Some users reported Kaspersky as the main issue, other antivirus tools can also cause this problem to appear, so even if you don’t have Kaspersky, try this solution.

If disabling it solves the problem, we recommend switching to a better antivirus that won’t interfere with Microsoft Store.

3. Reset the Windows Store cache

Press the Windows key + S to open the Search window.
When the Search window opens, type wsreset.exe. This will run the application that will clear the Windows store cache. After the application finishes, try purchasing the app from the store again.

4. Make a new user account

Switch to another account.
Go to Control Panel > User Accounts > Add or remove an account.

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Delete your account but choose to keep the files. We must warn you that not all your files will be saved, so you might want to back up your downloads and essential files.
Files from your deleted account should now be stored on the desktop of the current user account.
Now you need to create your user account again.
After you’ve created your account, you can copy your saved files, such as your documents.

5. Check Windows Firewall

In the Search Bar, type firewall and select Windows Defender Firewall from the results list.
In Windows Firewall, you’ll have the option to turn on the Windows Firewall. While turning Windows Firewall on, you might be asked for your administrator password or to confirm that you want to turn it on / off.

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After you’re done, make sure that you turn off Windows Firewall to avoid potential conflicts between it and a third-party firewall.

Some users report that Windows Store requires Windows Firewall to be running for this to work. If you’re using a third-party firewall, remember to turn off Windows Firewall after you’re done.

6. Check for Windows updates

Open the Settings app by pressing Windows Key + I.
When the Settings app opens, navigate to the Update & Security section.

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Now click on Check for updates button.

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7. Disable proxy settings

Press Windows Key + S and enter internet options. Select Internet Options from the menu.
Navigate to Connections tab and click on LAN settings.
Make sure that all options are disabled and click on OK.

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After doing that, your proxy will be disabled, and you should be able to purchase apps again.

8. Change advanced Internet Options

Open Internet Options window by following the instructions from the previous solution.
When Internet Options window opens, go to the Advanced tab and make sure that the Do not save encrypted pages to disk option is disabled. Now click on Apply and OK to save changes.

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Many users reported that this solution worked for them, so we strongly recommend you try it out.

That is all; we hope these solutions helped you with the PUR-Authentication Failure problem. If you have any comments or questions, just reach for the comment section below.

Ivan Jenic

Windows Hardware Expert

Passionate about all elements related to Windows and combined with his innate curiosity, Ivan has delved deep into understanding this operating system, with a specialization in drivers and driver troubleshooting.

When he’s not tackling diverse driver-related problems, Ivan enjoys watching good movies and spending time hiking with his family and friends.

Источник

PUR-AuthenticationFailure is an error that occurs when you fail to download or purchase an application from the Microsoft Store and you get the “Sign in again Then try again PUR-AuthenticationFailure” error message. This error is mostly interference from third-party security software which prevents you from accessing the Store.

Sign in PUR Authentication Failure Error

How to Fix the PUR Authentication Failure Error

The following guide will show you how to fix the PUR-AuthenticationFailure Error.

Workaround: Purchase from the Official Microsoft Website

If you are unable to purchase an application from the Microsoft Store, then as a workaround, you can purchase the application from the Official Microsoft Website. Follow the steps below to see how to purchase applications from the MS Website:

Open the Official Microsoft Website.
Open the products tab by clicking on the “Products” header at the top of the page.
Select the type of application you want to purchase and click on it (for example For Home > For Individuals).

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Choosing an application to purchase
Choose which type of purchase you want by clicking on any one of the options given under “Find the right plan for you”.

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Selecting the type of purchase
Purchase the application by clicking on the “Buy Now” option.

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Purchasing Application

1. Run the Windows Store Troubleshooter

Troubleshooter is a built-in feature on Windows that allows you to detect the problem that may be causing an error. Therefore, you must run the Windows Store Troubleshooter and detect the issue that is causing the error to occur. The Windows Store Troubleshooter can be performed as follows:

Open the Windows Settings by pressing the Win + I keys together.
Navigate to System > Troubleshooter.
Scroll down and click on the “Windows Store App” option at the end.
Run the Windows Store Troubleshooter by clicking on the “Run the troubleshooter” option.

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Running Windows Store troubleshooter
After the problems have been detected, choose the accurate solution (In this case, resetting the Windows Store App).

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Resetting Windows Store

2. Change your Current Region

One of the major reasons why you are facing the error is that the region of your Microsoft Account is different from the region on your system. This will create interference in your purchase. Therefore, you must change the region on your system to the region on your Microsoft Account before purchasing or installing any applications. Follow the steps below to see how to change your region in Windows:

Open the Windows Settings by pressing the Win + I keys together.
Navigate to Time and Language > Region and Language > Country or region.
Now click on the downwards arrow option to open the drop menu.
Manually change the region according to your Microsoft Account and then try installing or purchasing the application.

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Changing the Windows Region

3. Reset Microsoft Store Cache

A corrupted Microsoft store cache can also be one of the reasons that lead to the PUR-AuthenticationFailure Error. Therefore to prevent the cache from being corrupted, you must Reset the Store Cache. Follow the steps below to see how to Reset the Microsoft Store Cache:

Open the Windows Start Menu by pressing the Win keys.
Reset the Store Cache by typing “wsreset” in the windows search bar and clicking on the run command option.
Relaunch the Microsoft Store to see if this fixes the error.
Resetting Microsoft Store Cache

4. Turn off Proxy Server

Proxy servers help in protecting your online privacy. However, they can also interfere with the Microsoft Store and thus leading to an error that prevents you from purchasing applications. Therefore, to prevent this from happening, you must turn off the Proxy Server from your Windows. You can see below how to turn off the proxy servers:

Open the Windows Settings by pressing the Win + I keys together.
Navigate to Network and Internet > Proxy.
Now, Turn off the Automatic detect settings under “Automatic proxy setup.”

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Turning off the Proxy server
Open the Run command by pressing the Win + R keys together.
Open the Control Panel by typing “Control Panel” in the search box and clicking OK.
Opening the Control Panel
Now, navigate to Network and Internet > Internet Options.
Open the LAN settings by clicking on the Connections tab and the LAN Settings option.

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Opening the LAN Settings
Uncheck the “Use a proxy server for LAN” box under the proxy server.
Click OK and try purchasing the application.
Turning off the Proxy server for LAN

5. Update your Windows

Having an outdated Windows will also lead to this error as an older version of Windows doesn’t support the Microsoft Store Purchase. Therefore, you must update the current Windows to make your system applicable to purchasing the application from the Store. With the instructions given below, you can perform the Windows Update:

Open the Windows Settings by pressing the Win + I keys together.
Navigate to Windows Update and Security > Windows Security.
Click on the “Check for Updates” option.

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Checking an available Windows Update
If a Windows Update is available, download it by clicking on the Download option on the page.
After Windows has been updated, restart your computer to make the necessary changes.
Start the Microsoft Store and see if the error is fixed.

Note: For some users, Windows doesn’t notify about an available update. In cases like these, you must manually download the latest Windows update. Follow the steps below to download a Windows update manually:

Go to the Official Microsoft Web Page.
To download the latest Windows Update, click on the “Update Now” option.

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Downloading the Latest Windows Update
To Install the update, click on the “Update Now” option on the Windows Update Assistant page.

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Installing Windows Update
After the installation is completed, restart the computer by clicking on the Restart option.

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Restarting the Computer

6. Disable the “Do not save encrypted pages to disk” Option

Another reason for the occurrence of this error is that the Advanced Internet Properties have an enabled “Do not save encrypted pages to disk” option. This option prevents you from installing applications and programs even from secure websites. Therefore, makes sure to disable this option before opening the Microsoft Store. Follow the steps below to learn how to disable this option:

Open the Run command by pressing the Win + R keys together.
Open the Control Panel by typing “Control Panel” in the search box and clicking OK.
Opening the Control Panel
Now, navigate to Network and Internet > Internet Options.
Click on the Advanced tab and scroll down to the Security Settings.
Now, disable the option by unchecking the “Do not save encrypted pages to disk” box.
Make the changes by clicking on Apply and OK.

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Disabling the Do not save encrypted pages to disk option

7. Enable Microsoft Account Sign-in Assistant Service

A disabled Microsoft Account Sign-in Assistant Service can also be causing the error. However, this service is disabled on all computers by default. Therefore, you must manually enable it to help prevent the error from occurring. Follow the instructions listed below to enable the Microsoft Account Sign-in Assistant Service:

Type “cmd” and run the command prompt as an administrator by right-clicking on it and selecting “Run as an administrator.”
Running the Command Prompt as an administrator

Type the following commands into the command prompt and press Enter:

reg ADD "HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\PolicyManager\current\device\Accounts" /v AllowMicrosoftAccountSignInAssistant /t REG_DWORD /d 1 /f
sc config wlidsvc start= demand

After the process is completed, Restart your computer to make the necessary changes.

8. Enable Real-time Protection

Another reason for the occurrence of this error can be associated with viruses and malware. Therefore, you must enable your security software to protect you from harmful malware that is causing this error. To enable real-time protection and get rid of malware and viruses, follow the steps below:

Open the Windows Settings by pressing the Win + I keys together.
Now, navigate to Update and security > Windows Security > Virus and threat protection.
Click on “Manage settings” under Virus and threat protection settings.

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Managing Virus and threat protection settings
Turn on the Real-Time Protection feature from the toggle button.

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Enabling Real-time protection

Note: Additionally, you can install third-party security Software such as Avast to scan the system and protect your system from harmful malware. However, this option is cost-worthy and requires you to buy the premium version. If you want to continue, follow the methods below to see how to use Avast Antivirus:

Open Avast Antivirus and navigate to Menu > Settings > Protection > Core Shield.
To Enable the Avast security feature, turn on the Core-Shield toggle switch.
Apply the type of sensitivity and let the software protect you from viruses and malware.

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Turning on Avast Core Shield

9. Sign in from a Different Account

If the error still persists, then as a last resort, you must Sign-in from a different account to resolve this error. Using a different account you can purchase your applications from the Microsoft Store. You can Sign in from a different account with the steps listed below:

Open the Windows Settings by pressing the Win + I keys together.
Now, navigate to Account > Your Info.
Click on the “Manage my Microsoft Account” option.

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Managing Microsoft Account
Click on the profile picture in the top right corner of the Window and select “Sign-in with a different account.”
Signing in with a different account

Note: if you do not have another account, you have to Create a New Microsft Account and then sign into it.

Muhammad Zubyan

Muhammad Zubyan is a certified Google IT Support Professional with over 7 years of extensive experience. He has worked on more than 1500 computers, gaining valuable insights that enable him to detect and troubleshoot any complicated root cause of Windows-related issues and errors. In addition to managing Appuals as a Senior Editor, he is currently developing his own Game Optimization program that caters to both gamers and casual users alike.

Источник

If you get PUR-AuthenticationFailure error in Microsoft Store when trying to download, install or purchase an app from Microsoft Store, then here are some suggestions to help you. The following error message is displayed when the error occurs:

Sign in again
Then try again
PUR-AuthenticationFailure

Error code 0x8007426 could also accompany this error message.

It is followed by error time and other details. This error could be triggered due to various reasons including region conflicts between your Microsoft account and computer, corrupted Microsoft Store cache, problems with your current user account, enabled proxy settings, and antivirus interference. It can also be caused due to disabled Microsoft Account Sign-in Assistant service on your computer.

In this post, we will discuss the fixes to get rid of the PUR-AuthenticationFailure error in Microsoft Store.

If you encounter the PUR-AuthenticationFailure error when installing an app from Microsoft Store, you can use the below fixes to get rid of the error:

Run Windows Store Apps troubleshooter.
Switch to a different region.
Reset Microsoft Store cache.
Use a different user account.
Turn off proxy settings.
Enable the Microsoft Account Sign-in Assistant service.
Try purchasing the app from the Microsoft Store website.

1] Run Windows Store Apps troubleshooter

The first thing you should do to fix the error is run the Windows Store Apps troubleshooter. If there are some general issues that are causing the error at hand, it will fix them and you will get rid of the PUR-AuthenticationFailure error. Here’s how you can run the Windows Store Apps troubleshooter:

Firstly, press the Windows + I hotkey to open the Settings app.
Now, move to the System > Troubleshoot option.
Next, click on the Other troubleshooters option.
After that, look for the Windows Store Apps troubleshooter under the Others section and click on the Run button associated with it.
Let Windows detect associated problems and fix them.
When done, check if the error is fixed or not.

2] Switch to a different region

If you are getting this error when purchasing an app, make sure your computer region is the same as the region of your Microsoft Account. Else, you won’t be able to make your purchase and might face this error. Here’s how you can change your region on Windows 11/10:

Firstly, open the Settings app and go to Time & language.
Now, click on the Language & region option.
Next, under the Region section, select the correct Country or region.

Similarly, if you want, you can change your language and region in Microsoft Store online. Open Microsoft Store online and make sure you have signed in with your account. Scroll down to the bottom and click on the globe icon to set your region.

If this doesn’t help, move on to the next potential fix.

Read: Fix 0x80240024 Microsoft Store or Windows Updates Error.

3] Reset Microsoft Store cache

If you tried the above solutions and the error is still the same, you can try resetting the Microsoft Store cache and see if it helps. A corrupted Store cache might be preventing you from installing apps on Microsoft Store and giving you the error at hand. Hence, this will fix the error. Here’s how to do that:

Firstly, click on the taskbar search option and type “wsreset.”
Now, tap on the executable command from the search results and it will reset the Microsoft Store cache.
Next, reopen Microsoft Store and check if the error is fixed now.

In case you still receive the same error, there are some more fixes you can use. So, move on to the next potential troubleshooting method.

4] Use a different user account

You can try logging into a different user account and then see if you are able to download or purchase apps from Microsoft Store without the PUR-AuthenticationFailure error. In case your user profile is corrupted which is causing the error at hand, you can create a new user account and then sign in with it to check if the issue is resolved.

5] Turn off proxy settings

Your proxy settings can also cause issues and errors like this in Microsoft Store. Hence, if the scenario applies, disable your proxy settings and check if the error is gone. Here’s how to do that:

First, open Settings using Win+I and go to Network & internet.
Next, click on Proxy and then disable the proxy settings.

If the issue continues, use the next potential fix.

See: The app can’t update when it’s open – Microsoft Store app error.

6] Enable the Microsoft Account Sign-in Assistant service

This fix is recommended on the official Microsoft Community page. If you are receiving this error when installing a Microsoft Store app from a hybrid Azure AD joined computer, the Microsoft Account Sign-in Assistant service is likely to be disabled on your computer. Hence, if the scenario is applicable, then this method should fix the error for you as it did for many other affected users.

Note: Before making any Registry tweak, it is highly recommended to take a backup of the Registry to be on the safer side.

Here are the steps to enable the Microsoft Account Sign-in Assistant service using Registry Editor:

Firstly, open the Registry Editor and go to the following key:

HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\PolicyManager\current\device\Accounts

Next, select the AllowMicrosoftAccountSignInAssistant key on the right-side pane and double-click on it.

Then, set its value from 0 to 1 and exit Registry Editor.

Finally, reboot your PC to apply changes and then check if you can download apps from Microsoft Store or not.

To enable the Microsoft Account Sign-in Assistant service using Command Prompt, follow the below steps:

Firstly, open Command Prompt with elevated privileges.

Now, enter the below commands one by one:

reg ADD "HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\PolicyManager\current\device\Accounts" /v AllowMicrosoftAccountSignInAssistant /t REG_DWORD /d 1 /f
sc config wlidsvc start= demand

Once done, check if the problem is resolved or not.

7] Try purchasing the app from the Microsoft Store website

If the Microsoft Store app is not working, you can try making the purchase from the Microsoft Store website instead. This is a workaround that worked for many users.

Hopefully, this will resolve the error for you.

Read: How to fix Windows Store Error code 0x80072EFD?

How do I fix Microsoft Store not purchasing?

If you can’t purchase apps from Microsoft Store, make sure that you selected the correct payment method and that the payment details are correct. Also, verify and ensure that your account’s address matches the payment method’s address. Other than that, reset Microsoft Store, sign in with a different Microsoft account, and make sure the Time and Date settings are correct.

How do I fix Microsoft Store Update error?

If you keep getting an error when trying to update an app on Microsoft Store, try running the Windows Store Apps troubleshooter to fix generic issues causing the error at hand. Apart from that, you can also use methods like resetting the Microsoft Store cache, checking the status of services associated with Windows Updates, re-registering the associated DLL files, or resetting Winsock to fix the error.

Hope this helps.

Now read: Fix 0x80073D02 Microsoft Store Error Code in Windows 11/10.

Источник

On May 6, 2025
Last updated