Social media magazines and shop windows — Ваш верный помощник с OS Windows

İçindekiler

else, further, greater, harder, more, moreın, morein, möre, than, than,, the,than, themore, wider

a_s, a.s, a’s, a/s, are/like, arelike, as, astoas, aş, forlike, gibı, ğibi, ıs/like, is/like, islike, işlike, itslike, like,, likein, likethe, seem’to, suchas, the
like

brıt, brıtısh, brıtish, brit, britısh, british, britisk, britişh, englishman, epsom, ıngıliz, ingılız, ingıliz, inğiliz

inasmuchas, pendıng, pending, tıll, untıl, untıll, until, untilthe, up, upin, upto, üntil

after, after,, after/than, aftert, afterthan, afterthe, afterward, afterwards, afterwords, agai, later, then, then,the, then!._::’-the, thenthe, thereafter, upon, तब

dısposable, no
single, odd, one-, simplex, single, single-, sinğle, sole, şöle, theonly, சிங்கள்

cheap, cheaper, cheapest, cheaply, cheapst, çheap, dıme, dime, ınexpensıve, ınexpensive, ınexpensively, iga, inexpensive, inexpensively, low-cost, ücuz, ücüz

a.nd, and, and,, and.the, andin, andthe, deen, e.t., ısand, isand, theand, toand

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Test 1.

Task 1.
Imagine that you are preparing a project with your friend. You have found some interesting material for the presentation and you want to read this text to your friend. You have 1.5 minutes to read the text silently, then be ready to read it out aloud. You will not have more than 1.5 minutes to read it.

If we look around us at the things we have purchased at some point in our lives, we would no doubt notice that not everything we own is being put to good use: the thick woollen coat which we thought looked trendy despite the fact that we live in a tropical country, the smartphone that got put away when we bought ourselves the newest model, the car that only gets used at the weekends, or even the guest room in our house that somehow got turned into a storeroom.

Those underutilised items may seem useless to some, but could be an asset to others. With the advent of the internet, online communities have figured out a way to generate profit from the sharing of those underused assets. Using websites and social media groups that facilitate the buying and selling of second-hand goods, it is now easier than ever for peer-to-peer sharing activities to take place. And this is known as the sharing economy.

Task 2.
You are going to study abroad for three months and want to find a gym you could attend. You’d like to get more information about this gym. In 1.5 minutes you are to ask five questions to find out the following:
1) location of the gym
2) Discounts for students
3) Entrance fee
4) Available kinds of payment
5) opening hours

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Photo 1

Photo 2

Test 2.

Some of the biggest and most expensive transportation projects in the world have involved building bridges. Bridges are crucial links that carry cars, trucks and trains across bodies of water, mountain gorges or other roads. As a result, they are one of the most important aspects of civil engineering and are subject to intense scrutiny, especially when they collapse.

Bridge collapses can be tragic events, leading to loss of life and serious property damage. That’s why bridge engineers, designers and builders must always take their jobs very seriously. The best way for them to prevent these accidents is to understand why bridges collapse in the first place. Understanding bridge collapses can lead to major changes in the design, construction and safety of future building projects.

Task 2.
You are going to stay at the hotel and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out about the following:
1) distance from the city centre
2) hotel facilities
3) single room price per night
4) Online reservation
5) If breakfast is included

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 3.

Critics of the 2015 film Star Wars: Episode VII – The Force Awakens have called the film unoriginal and predictable because the story so closely mirrors the very first Star Wars film in 1977. But, in fact, both films follow a structure that pre-dates all Hollywood films, that of the ‘hero myth’. That’s because director George Lucas based Star Wars on the ideas in Joseph Campbell’s 1949 book, The Hero with a Thousand Faces. Later editions of Campbell’s book even featured Star Wars’ hero Luke Skywalker on the front cover.

In his book, Campbell analyses myths from all over the world to describe the ‘monomyth’ – a pattern that you can see in myths from every culture. In short, a hero sets off from home on a journey, where he overcomes obstacles and defeats enemies to return with a prize. It’s a tale that has been told for thousands of years, from the Ancient Greeks with The Odyssey to JK Rowling’s Harry Potter books.

Task 2.
You are considering starting English lessons and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out about the following:
1) courses available
2) duration of the course
3) price of a three-week course
4) Credit card acceptance
5) Number of students in the group

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 4.

Social media, magazines and shop windows bombard people daily with things to buy, and British consumers are buying more clothes and shoes than ever before. Online shopping means it is easy for customers to buy without thinking, while major brands offer such cheap clothes that they can be treated like disposable items – worn two or three times and then thrown away.

In Britain, the average person spends more than £1,000 on new clothes a year, which is around four per cent of their income. That might not sound like much, but that figure hides two far more worrying trends for society and for the environment. First, a lot of that consumer spending is via credit cards. British people currently owe approximately £670 per adult to credit card companies. That’s 66 per cent of the average wardrobe budget. Also, not only are people spending money they don’t have, they’re using it to buy things they don’t need. Britain throws away 300,000 tons of clothing a year, most of which goes into landfill sites.

Task 2.
You are considering going on this sightseeing tour and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out the following:
1) Length of the tour
2) If taking pictures permitted
3) Cancellation
4) discounts for students
5) refund for a ticket

HERO_UltimateParis_Heroshutterstock_112137761

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 5.

Studies suggest that the vast majority of teenagers do not really worship celebrities. Researchers have identified three kinds of fans. About 15% of young people have an ‘entertainment-social’ interest. They love chatting about their favourite celebrities with friends and this does not appear to do any harm.

Another 5% feel that they have an ‘intense-personal’ relationship with a celebrity. Sometimes they see them as their soulmate and find that they are often thinking about them, even when they don’t want to. These people are more at risk from depression and anxiety. If girls in this group idolise a female star with a body they consider to be perfect, they are more likely to be unhappy with their own bodies.

Task 2.
You are going to visit Dublin this summer and you’d like to have more information about the flights to Dublin. In 1.5 minutes you are to ask five questions to find out the following:
1) Duration of the flight
2) Dates for departure
3) Price of the ticket
4) Online reservation
5) Availability of meals

Shoppers on Grafton Street. Dublin, Ireland. Getty Images

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

A young Asian boy is indoors in his elementary school library. He is reading a storybook while sitting on a stack of books.

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 6.

Critics of zoos would argue that animals often suffer physically and mentally by being enclosed. Even the best artificial environments can’t come close to matching the space, diversity, and freedom that animals have in their natural habitats. This deprivation causes many zoo animals to become stressed or mentally ill. Capturing animals in the wild also causes much suffering by splitting up families. Some zoos make animals behave unnaturally: for example, marine parks often force dolphins and whales to perform tricks. These mammals may die decades earlier than their wild relatives, and some even try to commit suicide.

On the other hand, by bringing people and animals together, zoos have the potential to educate the public about conservation issues and inspire people to protect animals and their habitats. Some zoos provide a safe environment for animals which have been mistreated in circuses, or pets which have been abandoned. Zoos also carry out important research into subjects like animal behaviour and how to treat illnesses.

Task 2.
You are considering booking a table in the restaurant and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out the following:
1) online booking
2) location of the restaurant
3) Discounts for students
4) opening hours
5) Cancellation

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 7.

The first drawings on walls appeared in caves thousands of years ago. Later the Ancient Romans and Greeks wrote their names and protest poems on buildings. Modern graffiti seems to have appeared in Philadelphia in the early 1960s, and by the late sixties it had reached New York. The new art form really took off in the 1970s, when people began writing their names, or ‘tags’, on buildings all over the city. In the mid seventies it was sometimes hard to see out of a subway car window, because the trains were completely covered in spray paintings known as ‘masterpieces’.

In the early days, the ‘taggers’ were part of street gangs who were concerned with marking their territory. They worked in groups called ‘crews’, and called what they did ‘writing’ – the term ‘graffiti’ was first used by The New York Times and the novelist Norman Mailer.

Task 2.

You are considering renting a flat and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out the following:
1) Distance from the city center
2) Directions to the flat
3) Location of the flat
4) Price for two months
5) Available kinds of payment

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 8.

For years video games have been criticised for making people more antisocial, overweight or depressed. But now researchers are finding that games can actually change us for the better and improve both our body and mind.

Games can help to develop physical skills. Pre-school children who played interactive games such as the ones available on Wii have been shown to have improved motor skills, for example they can kick, catch and throw a ball better than children who don’t play video games. A study of surgeons who do microsurgery in Boston found that those who played video games were 27 per cent faster and made 37 per cent fewer errors than those who didn’t. Vision is also improved, particularly telling the difference between shades of grey. This is useful for driving at night, piloting a plane or reading X-rays.

Task 2.

You are considering visiting the place and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out the following:
1) Age restriction
2) necessity to book in advance
3) price per person
4) Membership in a club
5) Special offers

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 9.

Task 1.

Imagine that you are preparing a project with your friend. You have found some interesting material for the presentation and you want to read this text to your friend. You have 1.5 minutes to read the text silently, then be ready to read it out aloud. You will not have more than 1.5 minutes to read it.
Every time you go online you leave a trail. This is just like a real footprint. It reveals where you’ve been, how long you stayed and what you’ve been doing there. Every time you register for an online service, send an email, download a video or upload a photo, the information can be accessed and your digital footprint can be revealed. This shouldn’t necessarily be worrying but it is advisable to be aware of your digital footprint and to be cautious and sensible when you are online.
All kinds of people are interested in your digital footprint. It’s now quite common for colleges, universities and employers to check out the online profiles of possible candidates as part of their application process. There are cases of people having missed out on jobs and places in college because their digital footprint didn’t impress the recruiters. So, remember: keep safe, don’t put too much personal information online and always think carefully before you post something. Ask yourself, ‘Would I be happy for absolutely everyone to see this?’

Task 2.

You are considering visiting the exhibition and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out the following:
1) opening hours
2) discounts for retired people
3) Entrance fee
4) price per person
5) Beginning of the exhibition

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Test 10.

One of the most important modern functions of zoos is supporting international breeding programmes, particularly for endangered species. In the wild, some of the rarest species have difficulty in finding mates and breeding, and they might also be threatened by poachers, loss of their habitat and predators. A good zoo will enable these species to live and breed in a secure environment. In addition, as numbers of some wild species drop, there is an increased danger of populations becoming too genetically similar. Breeding programmes provide a safeguard: zoo-bred animals can be released into the wild to increase genetic diversity.

However, opponents of zoos say that the vast majority of captive breeding programmes do not release animals back into the wild. Surplus animals are sold not only to other zoos but also to circuses or hunting ranches in the US or South Africa, where some people are willing to pay a lot of money for the chance to kill an animal in a fenced enclosure. Often, these animals are familiar with humans and have very little chance of escaping.

Task 2.

You are considering attending the lecture and now you’d like to get more information. In 1.5 minutes you are to ask five direct questions to find out the following:
1) duration of the lecture
2) how to register
3) if children under ten allowed
4) Discounts for students
5) If taking pictures permitted

Task 3.
These are photos from your photo album. Choose one photo to describe to your friend.

You will have to start speaking in 1.5 minutes and will speak for not more than 2 minutes (12–15 sentences). In your talk remember to speak about:

· where and when the photo was taken

· what/who is in the photo

· what is happening

· why you keep the photo in your album

· why you decided to show the picture to your friend

You have to talk continuously, starting with: “I’ve chosen photo number …”

Task 4.
Study the two photographs. In 1.5 minutes be ready to compare and contrast the photographs:

· give a brief description of the photos (action, location)

· say what the pictures have in common

· say in what way the pictures are different

· say which way of preparing for classes presented in the pictures you prefer

· explain why

You will speak for not more than 2 minutes (12–15 sentences). You have to talk continuously.

Источник

УПРАВЛЕНИЕ ОБРАЗОВАНИЯ АДМИНИСТРАЦИИ

г.ГОРЛОВКА
Горловский лицей №14 «Лидер»

«Средства массовой информации»

Открытый урок английского языка в 7 классе

«Английский в фокусе» для 7 класса

Автор: Сокол С.А.,

учитель английского

языка

высшей категории
лицея №14 «Лидер»

г.Горловка,

«старший учитель»

Горловка — 2016

Открытый урок английского языка Тема: «Средства массовой информации»

Цели :

Обучающие:

Совершенствовать навыки и умения устной речи;
Добиться использования лексического материала в составлении предложений, в коротких монологически высказываниях, аудировании.

Воспитательная:

Воспитывать уважительное отношение к культуре изучаемого языка;
Расширить кругозор знаний учащихся о СМИ
Прививать навыки самостоятельной работы
Формировать потребность в высказывании собственного мнения

Развивающая:

Развивать речемыслительные процессы
Развивать личностную активность.
Способствовать развитию познавательных интересов к культуре изучаемого языка

Задачи:

1) Активизировать необходимую лексику для работы на уроке

2) Совершенствовать умения и навыки применения в устной речи изученного речевого материала

3) Совершенствовать умения и навыки составления связного высказывания, аудирования и чтения по теме;

Материалы и оборудование:

Компьютер
Медиа проектор
Раздаточный материал
Учебник английского языка «Английский в фокусе» для 7 класса

Форма проведения, участники: ученики 7 класса

Ход урока:

I. Организационный момент. Good morning, boys and girls. I’m very glad to see you. We are so pleased to see our guests today and we’ll try to make our lesson useful and interesting.

Дети друг у другу задают один и тот же вопрос по кругу: How are you?

Примерные ответы:

I’m fine, because I see my friends.
I’m OK, because I’ve heard the interesting news.
I’m in a good mood, because I’ve read an interesting article in our school magazine. This article is written by my friend Alina.
I’m fine, because I’ve found the information about our class event in our school magazine “KEY”.
I’m OK, because I’ve seen funny photos of my class-mates in our school magazine “KEY”.
I’m in a good mood, because I’ve read good horoscope for me today.
I’m fine, because I’ve listened to my favourite music before the lesson.
I’m OK, because I watched a cool film yesterday night.
I’m OK, because I’ve eaten delicious chocolate candy.
I’m fine, because I was a winner in computer game yesterday.
I’m OK, because I’m going to attend sport section today and see my friends there.
I’m OK, because I’m going to attend my dancing club and I like dancing.
I’m OK, because I’m going to visit my relatives today.
I’m fine, because I’m reading a very interesting book this week.
I’m fine, because I’ve taught new tricks my pet.
I’m in a good mood, because New Year holidays will be soon.

II. Основная часть урока.

Today we continue to work with the theme “Mass Media”.

Types of Mass Media.

The first question is:

“What does the Mass Media include?”

-The Mass Media includes ….

Digital Media	Internet Mobile
Broadcasting Media	Television Radio
Publishing	Newspapers Magazines
Outdoor Media	Billboards Shop windows Advertisements in transport

What does digital media consist of? – Digital Media consists of Internet and Mobile net.

What does Broadcasting Media consist of? — Broadcasting Media consists of TV and radio.

What does Publishing include? – Publishing includes magazines, newspapers and books.

What can you say about Outdoor Media?

Outdoor Media is the world oldest media for selling goods. Now you can find the information in the shop windows, billboards and transport.

Кратковременные монологические высказывания.

Mass Media plays a very important role in modern society. The most important means of media include radio, television, newspapers, magazines, and Internet. These sources inform, educate and somehow entertain us.

a)“What mass media do you prefer to use?” – этот вопрос дети задают друг другу в хаотичном порядке.

Примерные ответы:

My favourite media resource is Internet. It represents all sources in one. If I want to read the daily news, I go online. If I want to read magazines about things that interest me, I address Internet. When I want to listen to the radio or to watch a new film, again I turn on my computer. Basically, Internet is the media resource which has successfully displaced all other means from use.

If I had no Internet at all, I would choose television. This is another media resource which I find engaging and useful. The programs I like watching are Animal Planet and BBC Wildlife Specials. These programs are not only interesting but also educational. They help me to improve my English skills and to learn more about animals and their habitat. I also like watching comedy films and some soap operas.

Radio is a media source I like. I listen to music almost all day long. In the morning I turn on my CD-player and tune into Europa Plus radio channel. During the day I carry my MP3-player around. When online, I can always turn on any radio I like. Sometimes I turn on the BBC channel to hear the world news in English.

Speaking about printed press, I should say that my parents are subscribed to a local newspaper. They also buy some magazines from time to time. My mum likes reading “Elle” and “Cosmopolitan” magazines and my dad usually buys magazines about motor and racing cars.

The main source of news for me is television. I like TV news because I can see everything with my own eyes.
I prefer the radio. It’s good to listen to in the car, or in the open air, or when you do something about the house.
Newspapers don’t react to events as quickly as TV, but they usually provide us with background information.
The Internet has become the most important source of information. Its main advantage is that news appears on the screen as soon as things happen in real life and you don’t have to wait for news time on TV.

b)Students of our class conducted a survey of class mates. They want to tell a few words about it. Look at the pie chart about sources of the Mass Media students of our class prefer.

Аудирование и драматизация коротких диалогов.

I agree Internet represents all sources in one. It is widely spread all over the world now. But as for me my favourite type of Mass Media is television.

TV now is really one of the most important mass media.

We can hardly imagine our life without TV.

Работа с упражнением 3, стр.42 учебник “Spotlight”7класс.

Let’s speak a little bit about your favourite channels and shows.

Listen to the dialogues and be ready to dramatize them. You can use the names of your favourite shows.

Организация полилога о создании электронного школьного журнала

a)в игровой форме «So What?».

Recently we’ve read two interesting stories “British Teenage Magazines” and “School Magazine” from Spotlight on Russia.

I suggest you to tell about your e- school magazine “KEY” in funny way.

Boast, please, of your achievements in the creation of the e-magazine.

Start your sentences with the words: “So what?”

So what? I’ve suggested to call the e-magazine “KEY”;
So what? I’ve created the title page/cover of our magazine.
So what? I’ve took photos for our school magazine.
So what? I’ve found the interesting information about wild life.
So what? I’ve prepared this month’s horoscopes.
So what? Do you remember? New Year celebrations will come soon. I’ve found an interesting recipe of Christmas pudding.
So what? I’ve written an article about sport competitions at our school.
So what? I’ve surfed though the Internet and found some exercises to keep fit at our English lessons
So what? I’ve done nothing for our school magazine. But I like to read it.
So what? I’ve given some “like” for photos and articles of our e- school magazine.
So what? I’ve interviewed pupils of our class about their favourite type of Mass Media and made the pie-chart.

b)Then you’ve got an idea to create your own school magazine. You’ve decided to name it “KEY” in honor of our youth club.

Let’s remember the beginning of our lesson. Some of you have told about it.

Our Team:

The editor-in-chief – Yegor Kleshchevnikov;
The editor – Alina Volobuyeva;
Designer – Vlad Shevela;
Photographer – Ivan Tsapenko;
Correspondents – 7-9 former pupils of our lyceum .

c) физкультминутка

Please, demonstrate you exercises.

Активизация лексических единиц (групповая работа)

a)We have spoken about Mass Media all lesson long.

Answer my question: what is the role of the Media in our life?

The Media informs, educates, entertains, advertises and forms public opinion.

The role of the Media in our life

Information Education Entertainment Advertising

b)Now you’ll work in groups.

Your task is to complete the table with words-combinations and answer the only question: “What are good and bad points of Mass Media?”

Which group is ready? Who is your speaker?

III. Подведение итогов урока. Рефлексия. Выставление оценок.

T: Well, our lesson is over. Do you like it? What do you like most of all? Fine. You have done very well today.

Would you like to write an article to the e-magazine “KEY”?

I’ll send some photos of the lesson and wait for your “like”

Your marks….

Your home assignment is to write a short article to your e- school magazine “KEY”.

So, value, please, your activity during the lesson. Fill in the table.

Value your activity during the lesson

Put the tick near each stage of the lesson you’ve taken an active part.

1	вопрос по кругу: How are you?
2	Types of Mass Media. “What does the Mass Media include?”
3	My favourite media resource is…
4	Dramatizing the dialogues
5	Talk about the e- school magazine “KEY”
6	групповая работа“What are good and bad points of Mass Media?”

Your grade for the lesson is …………….

Источник

Advertising is a message that tries to sell something. Companies advertise everything from cars to candy. Advertising is also used to change people’s ideas. For example, an ad (advertisement) could try to make voters choose a certain candidate for president. Ads appear almost everywhere you look. You find them on the radio and on TV, in magazines, shop windows and on T shirts. They show up inside elevators, on school buses and even in schools. About 600 billion dollars are spent on advertising around the world every year.

Advertising techniques

Advertising does two main jobs. It tells people about something, like a product or a service and it also works to make people want to buy the product or service.

Ads (advertisements) do their jobs in many different ways. Many printed ads have headlines or boldly printed words that make people stop and read them. The headline may promise something that the reader wants, like a good price. Other headlines may carry the announcement of a new product.

Some ads use slogans that are used over and over again .They are easy to remember and often use a catchy phrase. Sometimes slogans are not related to the product.

In many ads a famous person talks about a product and tells why they use it. This person may be an actor, a model or a well-known athlete. Or they may just be an average user of a product.

Ads also compare a product with another one of the same type. The ad points out why a product is better.

Some ads feature cartoon or product characters. They may appear in an ad over a long time. The characters become well known and people identify them with a product.

Repetition is one of the most basic techniques used in the advertising business. Advertisers broadcast their commercials several times a day for days or weeks to get the message across. When people see an ad more often they may be more likely to accept the message and want the product.

Advertising media

Advertising gets to people through different forms of communication. Newspapers, magazines and direct mail belong to print media. TV, radio and the Internet are among the most important electronic media.

Newspapers

Almost half of a newspaper is made up of ads. Local papers have ads of local companies, but nationwide newspapers also advertise products that are sold all over the country. Most papers are published daily so new ads, like products on sale or movie openings can be placed every day. Newspapers sell advertising space in all sections of their paper. In most cases ads of products will be put in the section they are related to.

Display ads are big ads that can take up from a few cm to a full page. They have illustrations, headlines and lots of information on a certain field.

Classified ads appear in a separate section of a newspaper. Most of them only have a few lines and list homes, cars for sale, furniture or other things that private people want to sell or buy.

Magazines

Magazines mostly appear all over the country and are used by national advertisers. In contrast to newspapers they are read when people have more time. They are kept for a few weeks or even months. Better printing quality and colour ads are among the advantages of magazines.

Many special magazines are made for groups of people. The ads that appear there are especially for these groups. A computer magazine, for instance, may have many ads related to computers, printers or scanners.

Direct mail

Direct mail consists of leaflets, brochures, catalogs or letters, that are mailed directly to people. Mail-order companies profit from this kind of advertising. Some mailing lists send information to all the people others only have special lists according to the jobs that people have or their age or income. Direct mail costs a lot of money, but advertising companies can be sure that they will reach the people.

Radio

Local advertisers place about 70 per cent of advertising on the radio. An advantage of radio is that people listen to programs while doing other things. In some cases radios are on the whole day. Commercials last about 30 seconds. Radio stations are more specialized in what they broadcast. One radio station offers pop music and has a younger listening audience; the other may broadcast classical music with older listeners. The ads can be chosen according to the group of people who listen.

Outdoor signs

Large colourful outdoor signs can easily catch the attention of by-passers. But these ads must be short and simple because viewers see them only for a few seconds.

The main signs are posters, billboards and electronic displays. Billboards are owned by local companies that rent them to advertisers. Sometimes ads are painted on buildings. Electronic billboards have large displays where ads change very quickly. They are the most expensive kind of outdoor signs.

Television

Television combines sound and moving images. It is one of the most expensive forms of advertising, but on the other hand it reaches a very wide audience. Advertisers buy time from TV stations to broadcast their commercials. This time is cheaper at times when fewer people watch TV, as in the early morning hours and gets very expensive during prime time evening shows. Sometimes advertisers pay a lot of money to get their ads on TV during special programmes, like the Olympic Games or the Super Bowl.

Infomercials have become very popular in the last few years. They are normal TV shows that focus on the sales of certain products. Details on how to buy the product (telephone numbers etc.) are repeated many times during the programme.

Some TV stations also sell advertisers product placements. For example a brand of pizza can a car can appear in a scene of a TV show.

Internet

Internet advertising is becoming more and more important. Especially young people spend less time watching TV and more time on the Internet. The Internet has the advantage of being available to people around the world at all times.

Ads range from banners to pop-ups. Companies that spend a lot of money on advertising often create their own Internet site for a certain product. Web users are often asked to fill out a form that asks them about their daily routines, where they live, how old they are, how much they earn etc. Companies use this information to find out what kind of people visit their websites. Sometimes ads are sent via email. Because a lot of unwanted emails (spam) are sent throughout the world many people don’t like this.

Production of ads

Most companies hire special advertising firms that specialize in making ads.

The first step in making ads is to learn about the product and understand who uses it.

Information is gathered from customers. Market research takes a look at the customers’ buying habits and conduct sample surveys. Researchers also try to find out how customers rate various brands of products.

Research also tries to find out why customers buy a product. For example, advertisers may find out that people buy a certain car because they want to impress their friends or show that they have a lot of money. The age, sex and social status of a consumer may also be important. They also try to find out where and when a product is sold best. Snowboards for example can probably be sold better during the winter time and in skiing resorts. It is also important to determine which kind of media is best to advertise the product.

People in the creative department develop ideas and themes. They prepare photos or images if an ad is to appear in newspapers or magazines as well as jingles and slogans if it appears on radio or TV.

When the ad is ready it goes to the media organization where it is run.

Regulation

Governments have made laws that protect consumers from misleading advertising. There are also laws that ban certain kinds of advertising. Tobacco advertising, for example, is not allowed on TV in the USA and in many European countries. Some rules are directed at children’s ads where the use of violence or dangerous activity is often not allowed.

Источник

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Advertising techniques

Advertising media

Production of ads

Regulation

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