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Многие пользователи Windows до сих пор смутно представляют, что есть Windows Store и зачем иметь с ним дело. Игры для ПК они привыкли покупать в Steam, GOG или Origin, настольные программы для работы — где угодно. Обычно напрямую у разработчиков и дистрибьюторов и очень редко — на централизованных площадках.
В связи с последними событиями — главным образом с объявлением Microsoft о новом курсе на объединение Xbox и Windows — мы расскажем о сервисе. Откуда он взялся, зачем нужен и чего Microsoft пытаются добиться с его помощью.
Кроме того напоминаем, что прямо сейчас у нас проходит масштабный спецпроект, в котором мы раздаем ключи от AAA-игр и проводим конкурсы с ценными призами!
Прошлые попытки
► Quantum Break стал именно той игрой, с выходом которой многие открыли для себя Windows Store. Других путей запустить ее на ПК просто не было.
Само собой, первым делом вспоминаются эксперименты Microsoft с Games for Windows LIVE. Этот сервис загнулся еще во времена расцвета Xbox 360, но в нем были зачатки концепции нынешнего Store: та же возможность связать профили разных устройств под управлением одной ОС, собственный магазин игр…
Но был и ворох проблем. Новинки зачастую появлялись в магазине с опозданием, запускать их было не всегда удобно (приходилось продираться через прорву лишних меню), а отдельные не самые новые игры вообще не удавалось привязать к системе.
В тот раз Microsoft просто не удалось убедить пользователей (да и, кажется, себя), что в сервисе есть необходимость, и GFWL долго оставался в полумертвом состоянии, время от времени напоминая о себе, когда игроки бежали на форумы жаловаться: «Как же эта штука бесит!»
► GfWL был во многих смыслах неудачным. Но он стал важной ступенькой на пути к современному Windows Store.
Спустя годы вышла Windows 8, и Microsoft сделала первый большой шаг к унификации своих операционок для настольных и мобильных устройств. Как раз в Windows 8 появился плиточный интерфейс Metro, оптимизированный под «пальцевое» управление на планшетах и заменивший меню «Пуск». Тогда же встала острая необходимость в особых приложениях, заточенных под новый интерфейс, и в отдельной системе для их курирования.
Так появился Windows Store — тогда еще как своего рода ответ App Store. Но простая площадка для распространения программных пакетов самой Microsoft, а также софта от сторонних производителей — не самое интересное зрелище. Проблемы оставались те же: не самая высокая скорость обновления ассортимента, а также общее непонимание того, зачем сервис нужен. Как ни крути, ПК-приложениями большинство продолжало пользоваться по-старому, а планшеты на Windows оставались штукой глубоко нишевой.
► Store для Windows 8 выглядел несколько иначе, нежели сейчас.
Новая задача
Что было дальше? Сначала появился Xbox One, затем Microsoft стала показывать первые прототипы HoloLens, и, наконец, вышла Windows 10 — теперь уже как универсальная платформа для всех устройств Microsoft, будь то мобильники или настольные ПК.
С января 2015 года Microsoft стала активно уделять внимание интеграции Windows 10 с сервисами Xbox, правда, лишь в отдельных аспектах: с любого устройства на Windows можно было связаться с друзьями из Xbox Live, а также транслировать на ПК с «десяткой» геймплей с консоли (не наоборот). Последнее — штука специфическая, и далеко не все придали этому значение, однако это был первый шаг.
Зимой же этого года в сеть просочилась информация о том, что почти все эксклюзивы для Xbox в конце концов выйдут на Windows 10 (но не на предыдущих версиях — это важно!). Подозрения подтвердились: Microsoft решила окончательно «поженить» две свои игровые платформы, и связующим звеном между ними теперь служит как раз Windows Store.
В конце концов магазин стал не просто магазином, но платформой, связывающей ПК, Xbox, мобильные устройства и, в перспективе, HoloLens. С летним обновлением, носящим название Anniversary Update, эта связь окрепнет. Так, для компьютерных игр в Xbox Live появится собственный раздел. Все ролики, записанные на консоли, можно будет легко перенести на ПК. Ну и не забывайте про универсальные приложения: в марте стало известно, что к концу лета приложения, написанные для Windows 10, можно будет запускать на Xbox One.
► С выходом летнего обновления все устройства под управлением систем Microsoft окажутся едины.
Конечно, у Windows Store есть проблемы. Распространяемые через него приложения для Windows 10 строятся на архитектуре Universal Windows Platform и по сравнению с традиционными десктопными приложениями пока несколько ограничены. Так, например, во многих играх нет поддержки SLI и CrossFire, а также невозможно отключить VSync. Все это обещают поправить в будущем.
Подобно мобильному App Store и консольным магазинам, Windows Store «окукливает» купленные приложения, запрещая вносить изменения: он даже исполняемый файл .exe прячет, мешая, скажем, запустить игру с оверлеем Steam.
Представители Microsoft утверждают, что выход найдется, но пока приходится мириться. Консолям и консольным приложениям закрытость была свойственна всегда, и потому воспринимать это странное свойство стоит скорее не как попытку что-то у нас отнять, а как побочный эффект долгого и сложного процесса сближения платформ, о котором прежде никто даже не заикался.
► Windows Store на момент написания статьи все еще был больше похож на магазин мобильных приложений. Это должно измениться.
Возможность связать все свои устройства, а заодно интегрировать ПК и консольный гейминг в теории кажется замечательной. Уже сейчас можно игру, купленную для Xbox One, запустить на PC с Windows 10, и наоборот (отсюда и более высокие «иксбоксовские» цены в Windows Store). При условии, конечно, что эта игра уже есть в общей библиотеке: Quantum Break, Rise of the Tomb Raider, Gears of War: Ultimate Edition — это само собой, а остальное добавится в будущем.
Не все гладко, но пока к Windows Store нужно отнестись как к инвестиции в интересное и, честно говоря, вполне удобное будущее, где Windows 10 и Xbox больше не пытаются друг с другом конкурировать. Если мы к этому будущему когда-нибудь придем, то только так — небольшими шагами.
What is the Microsoft Store?
The Microsoft Store – formerly called the Windows Store — is an online marketplace for consumers to buy and download a variety of items. The store enables users to purchase hardware such as PCs, Surface products and Xbox consoles, or download software and digital content, including apps, games, movies or TV shows.
The Microsoft Store exists as an application on Windows operating systems (OSes) and as a web app.
Microsoft physical retail stores are also called Microsoft Stores, but all locations are now closed.
Microsoft Store offerings
Items from the Microsoft store that users can purchase include the following:
- Software. Microsoft Teams, Outlook and a collection of other applications are available, including Adobe Photoshop, Netflix, iTunes and Spotify.
- Business applications. These include business apps such as Microsoft Cloud, Azure, Microsoft 365 and Dynamics 365.
- Games. Users can peruse a catalog of games that spans console and mobile platforms, supported by Windows and Xbox systems.
- Movies and TV. These includes a collection of new and old movies and TV shows.
- PCs and other hardware. These include computers, Surface devices, Xbox consoles, accessories and virtual reality (VR) hardware, apps and accessories.
- Developer and IT-related tools and applications. These include tools for Windows Server, Windows Dev Center, HoloLens and .NET applications.
- Other items. These include gift cards, licensing and education-based content.
How to use and navigate the Microsoft Store
The layout of the Microsoft Store differs, depending on if a user is accessing it via the Windows OS app or the web app.
The Microsoft Store is included with Windows 10 and 11 by default. To open, go to the Start Menu and type in Microsoft Store, or find the App under the apps in the start tab. On the Windows 10 app are tabs for Home, Gaming, Entertainment, Productivity and Deals. Each tab takes the user to a page like a modern online store. For example, clicking on the Entertainment tab takes the user to a page where they can select new TV and movie releases, best entertainment-based apps, a scrollable selection of new movies, best TV streaming apps and featured movies. A search bar on the top right enables the user to do a general or specific search. If the user sees an app they want, they can click on it, and select Get if it is free, and if not, they put in their payment info and select Buy.
Windows 11 offers easier navigation and storefront support. On Windows 11 there are tabs located on the left for Home, Apps, Gaming, Movies & TV, Library and Help. Users can click on any of these tabs to go to the corresponding location to see a similar layout to the Windows 10 set up. The search bar is also now centered at the top of the store’s page.
The web app, for example, has options under the Deals drop-down at the top of the page for device deals and software. Further right is an option for All Microsoft, which is categorized by Software, PCs & Devices, Entertainment, Business, Developer & IT and Other. Under Software, there are options including Windows Apps, Outlook and Teams. PCs & Devices include Computers, Xbox consoles, VR and accessories. Entertainment includes Xbox Game Pass, Xbox Live Gold and PC games, and Movies & TV. Under Business are options such as Azure, Cloud and 365. Under Developer & IT are options like .NET, Visual Studio and Windows Server. Finally, under Other are options like Education, Virtual workshops and training, as well as Licensing.
Clicking on any of these options either takes the user to the selected application, or to a page like the Microsoft Store App where the navigation and layout are the same. But some layout options are different. For example, selecting Computers takes the user to a page where they can further narrow down the type of computer they want, such as a laptop 2-in-1, Desktops, Gaming PCs, Surface devices, Tablets and accessories. Users can select one of these options and scroll down for the specific product they want.
Microsoft Store content guidelines
The Microsoft Store is regulated by Microsoft and any apps sold through the store must first have Microsoft’s approval. For example, applications may not contain obscenities, defamatory, adult or politically offensive content. In addition, they should not encourage violence, drugs, alcohol or promote weapon use.
Microsoft also states a few guiding principles for app developers, including to offer unique value within a product, do not mislead consumers about a product’s capabilities and do not try to cheat customers or the ecosystem.
App content policies, as defined by Microsoft, include, but are not limited to the following:
- General content requirements. These requirements pertain to names and logos, risk of harm, libel, offensive content alcohol, weapon and drug use, illegal activities, inappropriate content, region-specific requirements, age ratings, user-generated content and third-party storefront content.
- Security. A product must not compromise the security of a user, their device or related systems.
- Testability. A product must be testable to be approved.
- Usability. A product must meet a set of store standards considering the product’s usability.
- Capabilities. A product’s advertised capabilities must relate to its actual functions.
- Localization. A product must be localized for all the languages that it supports, with any localization limits being declared in the product description.
Other content policies defined by Microsoft include content surrounding personal information, financial transactions and gaming-related content.
Microsoft Store updates and evolution
Microsoft announced the Windows Store in September 2011 and opened the marketplace in February 2012. The store offered listings for certified Windows applications and was hosted on Windows 8 and as a web-based storefront. The marketplace could also track product keys and licenses.
The store’s homepage layout was remodeled with Windows 8.1, which displayed apps in categories such as Recommended, Popular and Top free categories. This update also added the ability to update apps automatically. The Windows Store was also released on Windows Server 2012 but was not installed by default. By October 2012, the Windows Store contained about 3,600 apps.
The Windows Store was updated again with the release of Windows 10 in 2015. This update merged Microsoft’s other distribution platforms into one unified platform. This update enabled users to download apps, games, music, movies and TV shows, and books from a single location.
In 2017, the Xbox store was also merged into an updated version of the Windows Store, now rebranded as the Microsoft Store. In January 2018, Microsoft removed its music category. In April 2019, the books category was also removed.
The user interface was updated with Windows 11 in 2021. In this update, Microsoft included numerous revisions to its application submission policies to make the platform more open and flexible. For example, one improvement enables developers to freely use either first- or third-party payment platforms, as opposed to only those provided by Microsoft.
Learn more about Windows mobile app development, including the process of publishing Windows apps.
This was last updated in February 2022
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In June, we introduced the new Microsoft Store on Windows, redesigned from the ground up to meet the needs of customers across a variety of app experiences. We also opened up the Microsoft Store on Windows to developers using different types of frameworks, packaging technologies, and commerce platforms – in alignment with our commitment to choice, fairness, and innovation.
The new Microsoft Store will launch to the public alongside Windows 11 on October 5th. It will also be available to Windows 10 customers in the coming months.
As we continue our journey, we are grateful for the response from the app developer ecosystem, and we will continue to listen to their feedback. Today, we would like to recognize some of the new apps that are now available in the Microsoft Store and share some updates to our policies for third-party stores.
Opening to more apps
Developers told us they love not having to re-write their existing desktop apps or change their business models in order to be part of the Microsoft Store on Windows. Since June, hundreds of app developers have registered to our preview program to bring their desktop apps onboard. An initial wave of new desktop apps that you can try today on the Windows 11 Insider Preview includes communication platforms like Discord, Zoom Cloud Meetings, and KakaoTalk, and creativity-focused tools such as Luminar AI, Music Maker, and VLC. Desktop productivity applications, like TeamViewer, Adobe Acrobat Reader DC, and LibreOffice, are also available for download and are joined by new additions from inside Microsoft, like Microsoft PowerToys, Visual Studio Code, and Visual Studio Community.
Furthermore, several high-quality Progressive Web Apps (PWA) are also now available in the Microsoft Store on Windows, including Reddit, Wikipedia, TikTok, Lyft, Quizlet and Tumblr. PWAs on Windows allow developers to bring the best of their web experiences even closer to their customers, for example by easy access in the taskbar or Start menu, icon notification badging, or matching the user preference on light/dark theme mode. Clipchamp, available for free on the Microsoft Store, is a video editor with a deep feature set and seamless web-sharing workflow. Now part of the Microsoft family, Clipchamp is a great example of what Windows developers can deliver using PWA as a foundation.
Opening to other stores
Our commitment to being an ‘open Store for an open platform’ isn’t just about the various technical underpinnings of how apps are built. It’s also about making sure our business terms are fair and help promote innovation. For instance, the Microsoft Store on Windows no longer requires app developers to share revenue with Microsoft, when apps manage their own in-app payment systems.
In that spirit, today we’re announcing another significant update to our Microsoft Store on Windows policies, which will allow third-party storefront apps to be discoverable in the Microsoft Store on Windows. Just like any other app, third-party storefront apps will have a product detail page that can be found via search or by browsing – so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows. Today, we are sharing that Amazon and Epic Games will bring their storefront apps to the Microsoft Store over the next few months, and we look forward to welcoming other stores as well in the future.
As we shared back in August, we’re excited about the journey we’re on to bring Android apps and games to Windows 11, including the ability to discover and search the Amazon Appstore catalog directly in the Microsoft Store. This will start as a preview for Windows Insiders soon; we will share soon more details about the system requirements and market availability of the preview experience, and we look forward to the engagement and feedback with the Windows Insiders community.
Opening to other browsers
In June, we updated our policies for browser apps, enabling developers to bring their own browser engines (instead of relying on the OS’ web platform) and continue to innovate with their user experience. Today we are welcoming two browsers, joining Microsoft Edge in the Microsoft Store on Windows: Opera and Yandex Browser.
Opening to your apps
Our journey has just started, and we look forward to continuing to work together with the developer ecosystem to deliver even more great experiences for the Microsoft Store on Windows. You can learn how to publish your app to the new Microsoft Store on Windows here, as well as catch the latest docs and best practices to reach new customers.
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- 6 Ways to Open Microsoft Store in Windows 10/11
By Alisa |
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Check what is Microsoft Store and how to open Microsoft Store app in Windows 10 or 11 in 6 ways. MiniTool Software aims to help users solve various computer problems and provides a set of computer software to help users with data recovery, disk management, video processing, etc.
What Is Microsoft Store?
Microsoft Store app comes with Windows 10 and Windows 11 OS. It is owned by Microsoft and is formerly knowns as Windows Store. Microsoft Store is an app store for Windows that distributes universal Windows platform apps. While for the new Windows 11 OS, the new Microsoft Store also supports Android apps and lets you use various Android apps on PC.
The most popular app categories in Microsoft Store are Apps, Gaming, Entertainment, and Library. You can find the hottest apps, games, music, films, TV series, themes, eBooks, etc. in the Microsoft app store. Apps that are distributed in Windows Microsoft Store must be certified for compatibility and content.
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How to Open Microsoft Store on Windows 10/11 – 6 Ways
Way 1. Find Microsoft Store app in Start
Click Start menu at the taskbar and click Microsoft Store app to open it. You can also check the list of apps to find Microsoft Store to open it. For Windows 11, you can click All apps if you don’t see Microsoft Store in the Pinned apps area.
Way 2. Launch Microsoft Store with Search
- Click Start button or the search box. On Windows 11, you can click the Search box on the taskbar.
- Type Microsoft Store, and click Microsoft Store app in the search result to open it.
Way 3. Open Microsoft App Store via Run
- Press Windows + R to open Run dialog on Windows 10 or 11.
- Type ms-windows-store: in Run box and press Enter. The MS Store app will open.
Way 4. Open Microsoft Store on Windows 10/11 with CMD
- Press Windows + R, type cmd, press Ctrl + Shift + Enter to open Command Prompt.
- Type the command: start ms-windows-store: and press Enter. The Microsoft Store app launches.
Way 5. Pin Microsoft Store app to the Taskbar
- Click Start and find Microsoft Store app.
- Right-click Microsoft Store and select Pin to taskbar to add it to Taskbar. Next time you can quickly launch Microsoft Store app from taskbar.
Way 6. Create a shortcut for Microsoft Store app
You can find Microsoft Store app in Start and directly drag it to the desktop. A desktop shortcut for Microsoft Store is created. You can double-click the Microsoft Store shortcut to fast open it.
5 Tips to Fix Microsoft Store Doesn’t Launch
If you can’t open Microsoft Store, you may try the tips below to fix Microsoft Store not opening error.
Fix 1. Make sure you signed in your Microsoft account.
Fix 2. Update Windows OS. Click Start -> Settings -> Update & Security -> Windows Update -> Check for updates.
Fix 3. Run Windows Troubleshooter. Click Start -> Settings -> Update & Security -> Troubleshoot. Click Windows Store Apps and click Run the troubleshooter button.
Fix 4. Reset Microsoft Store. Press Windows + R, type wsreset.exe, and press Enter.
Fix 5. Reinstall Microsoft Store. Use PowerShell to uninstall Microsoft Store and download Microsoft Store for your Windows 10/11 computer again.
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About The Author
Position: Columnist
Alisa is a professional English editor with 4-year experience. She loves writing and focuses on sharing detailed solutions and thoughts for computer problems, data recovery & backup, digital gadgets, tech news, etc. Through her articles, users can always easily get related problems solved and find what they want. In spare time, she likes basketball, badminton, tennis, cycling, running, and singing. She is very funny and energetic in life, and always brings friends lots of laughs.